Kids have no understanding of the financial world, yet one day they’ll be thrown into it without any bit of practice.
At Chuck E. Cheese, you don’t have to be a Wolf of Wall Street to stack some dough and stake your fortune.
Just show up ready for fun, keep your eyes on the prizes, and you’ll Get That Cheddar in no time.
Get That Cheddar
PlayTMs
Kid-sized ATMs are popping up in cities around the country. Deposit some playtime and withdraw a ticket voucher to redeem at the nearest Chuck E. Cheese.
Available in the app store!
Kids can now earn tokens from their tablet or phone to be redeemed at their local Chuck E. Cheese. In this mobile game, kids will practice their money-making and money-saving skills as they traverse the Chuck-E-verse as their favorite Token Force Squad characters. Tokens will be awarded for daily play, completing challenges, and more!
Chuck E’s Mobile Game
Partnering with J.P. Morgan Chase, Chuck E. opens an in-house bank for youngsters to save tokens and tickets that earn interest over time.
An early introduction to banking, J.P. Morgan Cheese teaches kids that, just like It Pays to Play, it pays to save.
J.P. Morgan Cheese
Mr. Wonderful’s Masterclass
We’re partnering with Masterclass to get kids started on their fiscal responsibility journey. Finance mogul Kevin O’Leary will lead the class, teaching students short, engaging financial lessons in earning, saving, budgeting, and more.
Big Ol’ Bank
In our PR stunt we’re placing larger-than-life mouse banks in children’s museums across the U.S. and inviting kids to submit guesses as to how many tokens are inside.
The closest estimates will be rewarded with a day of unlimited play at Chuck E. Cheese with their friends.
Copywriting: Kevin McGuire
Art Direction: Sarah Painter