OG Boiardi
Italian food is truly simple, made with very few ingredients. Chef Boyardee is often ridiculed for being a quick meal, but perhaps there's something to the idea that it is genuinely Italian for that reason. We're paying homage to the man who has been feeding us for generations. Boyardee is as Italian as it gets.
Boyardee x Le Creuset
Transform your kitchen into a culinary masterpiece, just like a true Italian chef! Joining forces, Chef Boyardee and Le Creuset cookware present an exclusive collection that effortlessly blends nostalgic vibes with a sophisticated presentation, bringing a fresh taste of Italian flavor to your culinary space.
Noodle Noir
Chef Boyardee is orchestrating the transformation of a bustling New York subway station into a bona fide Italian restaurant. Imagine charming checkered tablecloths, the sweet melodies of an accordion player and (the unexpected touch of rats)--All set against the backdrop of urban energy for an unforgettable night of original recipes from the Chef.
Recipe Card Murals
Giant OG Boiardi recipe cards are emerging. Each Billboard is equipped with a QR code , allowing consumers to download recipes and exclusive OG Boiardi products to complete the perfect Italian meal. Bring the legacy of Boiardi straight to your kitchen.
Pasta Posters
Love Italian food? Us Too! Indulge in the authentic aroma of Chef Boyardee's original recipes with our innovative posters designed to captivate not just your eyes, but your sense of smell as well. These mouthwatering posters are equipped with accompanying QR codes, unlocking discounts and exclusive access to limited edition OG Boiardi Products
Boyardee X Outstanding in the Field
Chef Boyardee x Outstanding in the Field- Pop up Series featuring Chef Boyardee original recipes devoured in the places he called home along his culinary journey. (Piacenza, New York, Ohio, Pennsylvania, etc.)
Copywriting: Candise Duhaney
Art Direction: Sarah Painter